Case Study - Sky | Scenestealer

Sky Box Sets

CLIENT CHALLENGE

SKY and their creative agency, Brothers and Sisters, wanted a brand campaign to extend from their social media campaign earlier in the year. The campaign required technical expertise to build a custom ad unit, which also had to contain tracking from several partners.

DESIGN EXECUTION

We created an expandable MPU and Leaderboard using a 3-second countdown that allowed users to select their favourite box sets. In total there were five different messages, with each including tracking for brand studies, campaign retargeting and we fed the delivery reporting straight into the clients own DoubleClick account.


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