Case Study - Santander | Scenestealer

Santander

CLIENT CHALLENGE

SANTANDER wanted a campaign to support their extensive TV campaign. They were looking for users to engage with their brand message and get as many people as possible to watch the advert online.

DESIGN EXECUTION

We created an innovative MPU teaser which was made up of different sections of the video, each playing at independent times.  When the user hovered over the ad, it expanded to a full version of the advert video.


10% Engagement Rate

15,000 people watched the entire advert

santander