Case Study - Woolworths | Scenestealer

Woolworths

CLIENT CHALLENGE

WOOLWORTHS challenge was to get people interested in buying products in-store and online by using the chef celebrity Jamie Oliver.  Their goal was to create a fresh and energetic campaign that encouraged a spark of culinary creativity in their customers.

DESIGN EXECUTION

We created a push-down and overlay expandable billboard that contained the colourful ingredients of many of Jamie’s dishes.  The recipes were then rotated every two weeks to keep the content fresh and enjoyable for users.


9% Engagement Rate

0.4% Click-through Rate

woolworths